Jacobs Strategies creates custom-designed research solutions for businesses of all sizes and needs. Our research process has been crafted by years of experience and makes it easy for our clients to get the answers to key questions necessary to grow their businesses. Through a series of discussions, Jacobs Strategies identifies the key goals of the research project, recommends the optimum research strategy, designs the research questionnaire, implements the survey or moderates the focus group discussion, analyzes the findings, and presents the results.

Ethnographic Research

Our marketing expertise, in conjunction with our research backgrounds, allows us to structure ethnographic research projects that target consumer opinions and product usage. By interviewing respondents in their homes, offices, and places where they actually utilize products and services, we are better able to deliver actionable results that go beyond traditional Q&A research formats.

Internet Based Surveys

Jacobs Strategies is a pioneer in designing and implementing research surveys delivered to customers through their email databases. Since 1999, we’ve conducted numerous nationally recognized Web surveys with outstanding results. Beyond the critical information gained by this research, surveys delivered to databases has the added marketing benefit of demonstrating to customers that their opinions are important.

Telephone Research Projects

For clients that don’t have a customer database, or if their strategy dictates otherwise, Jacobs Strategies conducts research surveys through telephone interviews.

Focus Groups

Jacobs Strategies has a staff of experienced, excellent focus group moderators. Over the past 25 years, we’ve conducted hundreds of focus group discussions in traditional and one-on-one settings. Our moderators excel at understanding the nuances of what our clients want to learn from this process, and are adept at leading discussions to achieve actionable results.

Intercept Studies

We design and conduct research surveys in shopping malls, restaurants, museums, or other large venues for clients who want to obtain attitudes from a wide array of people in a comfortable setting.

Digital Dial Testing

Clients who want to measure consumer attitudes about programs or media presentations have greatly benefited by our dial test methodology. This enables our clients to measure reactions in real time and fine-tune their programs accordingly.