• ethnographic research
• internet based web surveys
• telephone research projects
• focus groups
• intercept studies
• dial testing

Jacobs Strategies

248.353.9030
info@jacobsstrategies.com

research. ideas. solutions.

Our mission is to develop strategic solutions based on consumer and customer-based research studies, creating actionable results to improve client performance.

In today’s competitive business environment, companies that aren’t regularly surveying their customers are missing opportunities to improve their performance by the ascertainment of strengths and weaknesses, analysis of the competitive marketplace, and the identification of opportunities for new business development. Jacobs Strategies research and consulting process has developed strategic marketing solutions for our clients. By learning customer needs, and providing tactics for how to satisfy them, Jacobs Strategies can effectively develop company brands, generate new business, and strengthen existing revenue sources.

Using a multitude of research tactics, Jacobs Strategies devises custom solutions for clients and their individual needs. We design, moderate, and analyze telephone surveys, focus groups, one-on-ones, and ethnography studies.

Our marketing expertise, in conjunction with our research backgrounds, allows us to structure ethnographic research projects that target consumer opinions and product usage. By interviewing respondents in their homes, offices, and places where they actually utilize products and services, we are better able to deliver actionable results that go beyond traditional Q&A research formats.