the nation's leading rock radio consulting firm
jacobs
media

Who We Are

For nearly 25 years, the staff of Jacobs Strategies has provided strategic research and consulting to clients as diverse as Dodge, Vh1, National Public Radio, Infilaw, and Amazon.com. Our roots are in media, but we understand how to determine consumer demand and create customized strategic research studies and surveys with actionable results for any consumer oriented industry.

Fred Jacobs/President
Fred is a nationally-respected researcher and consultant. Beginning his career as the Director of Research for the Radio and Publishing Divisions at Frank N. Magid Associates, he then went on to become the Director of Radio Research for the ABC FM Owned and Operated Radio Stations. Jacobs credits research for his breakthrough creation of the Classic Rock radio format, which came after the founding of leading broadcasting consulting firm, Jacobs Media in 1983.

 

Paul Jacobs/Research & Business Development
Paul’s strategic talents have helped each business he’s run enjoy outstanding growth. He has a strong background in sales and revenue generation, which is an invaluable aid in designing and interpreting customer-based research surveys. He is also an accomplished focus group moderator.

 

Tim Davis/Strategic Research Development & Analysis
Tim’s technical, design and analytical skills have enabled Jacobs Strategies to be on the leading edge of Internet-based Web polling as well as dial test research. He works with our clients to determine the best platform for these surveys, and is an expert in developing comprehensive, yet easy-to-understand research presentations.